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“Hey, what about going to tech school?” You can almost hear the audible “hmmm” as frustrated employees and disillusioned highschoolers cock their heads for a new look. Midlands Tech, you mean where you can dodge a four year time-suck, and five to six figures in student loans? Sounds kind of smart.

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Especially to our target.

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Research revealed that post COVID, many folks ages 17 - 35 feet lost, uninspired, with few career options that spark interest. Much less enthusiasm. They were looking for something different. A place where they could explore more career alternatives. Enter Maverick. A big blue bull that can walk on two legs and drive a golf cart. Better yet, he’s the new school mascot giving us a perfect impetus to recalibrate the brand. Instead of depicting Midlands Tech as the entrance ramp to a state university, we cued Maverick up as a catalyst for a smarter, more individualized choice. What if our target wants to believe they can find their own path. Follow your inner Maverick.

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Enrollments are up over 30% for the last two semesters. The largest increase in a decade.

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Say yes to some bull.

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Work Doesn't Work

The Players Club

Skyla Credit Union

Conversations

Midlands Tech

Skyla Credit Union

It's Your Call

SC Department of Agriculture

Tiny Stories Part 1

Embrace Recovery

Tiny Stories Part 2

Just Plain Killers

Exciting Enough

Changing What's Possible

No Drama

First Community Bank

What Could You Do Next

Choosing Child Care

Midlands Tech

I'm In Control

Scholarship Initiative

Iowa Lottery

First Community Bank

Carolina Cash 6

Quality Matters

Do Over

Medcare Urgent Care

Walmart

Midlands Tech

Project Overview

Client Feedback

Services

Creative Concept Development

Production & Post Production

Animation & VFX

Awards

Work Doesn't Work

The Players Club

Skyla Credit Union

Conversations

Midlands Tech

Skyla Credit Union

It's Your Call

SC Department of Agriculture

Tiny Stories Part 1

Embrace Recovery

Tiny Stories Part 2

Just Plain Killers

Exciting Enough

Changing What's Possible

No Drama

First Community Bank

What Could You Do Next

Choosing Child Care

Midlands Tech

I'm In Control

Scholarship Initiative

Iowa Lottery

First Community Bank

Carolina Cash 6

Quality Matters

Do Over

Medcare Urgent Care

Walmart

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