.webp)
Project Overview
Most parents believe they’re doing a pretty good job – raising pretty good kids. When asked if their child has ever been pressured to try alcohol, vaping or other drugs, they stand firmly in the camp of: “Yeah, not possible. I would know”.
Sorry Mom and Dad. Research proves otherwise. Kids don’t always share what they’re going through because they don’t know how. And more often, parents aren't sure how to ASK them. As a result, what we don’t know could actually kill them.
The script for this project was lifted from video transcripts from anonymously gathered, one-on-one video research with kids and their parents. The things we heard still keeps us up at night. But there’s good news: There’s something more powerful than fitting in, and the plethora of degrees regarding social anxiety. It’s called a conversation. And it starts with listening.
Client Feedback
"If you’re looking for huge supporters of “what if” scenarios, this is your team. They will push an idea to the very edge and then find a way to go even further – all in the name of creativity. We love partnering with the monkeys…even Jeff. LOL"
Heather Price
President of Client Engagement & Marketing, Chernoff Newman
